{"title":"Gudmundur Ludvik","description":null,"products":[{"product_id":"hay-backflip-chair","title":"HAY Backflip Chair","description":"\u003cp\u003eThe \u003cstrong\u003eHAY Backflip Chair\u003c\/strong\u003e, designed by Gudmundur Ludvik, combines ergonomic innovation with a clean, contemporary Scandinavian aesthetic. Defined by its distinctive flexible backrest that responds naturally to movement, it provides enhanced comfort and support throughout the day. Suitable for workplaces, meeting rooms, educational settings and modern interiors, the Backflip Chair showcases HAY’s commitment to thoughtful design, durable craftsmanship and everyday functionality.\u003c\/p\u003e","brand":"HAY","offers":[{"title":"Golden","offer_id":55624016527736,"sku":"AF774-F769","price":183.2,"currency_code":"GBP","in_stock":true},{"title":"Cedar Green","offer_id":55624016560504,"sku":"AF774-F771","price":183.2,"currency_code":"GBP","in_stock":true},{"title":"Cloud Blue","offer_id":55624016593272,"sku":"AF774-F772","price":183.2,"currency_code":"GBP","in_stock":true},{"title":"Cream White","offer_id":55624016626040,"sku":"AF774-F773","price":183.2,"currency_code":"GBP","in_stock":true},{"title":"Anthracite","offer_id":55624016658808,"sku":"AF774-F774","price":183.2,"currency_code":"GBP","in_stock":true},{"title":"Bronze","offer_id":55624016691576,"sku":"AF774-G377","price":183.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0011\/9347\/6106\/files\/HAY-Backflip_Chair_1.jpg?v=1789286088"},{"product_id":"hay-backflip-wall-bracket","title":"HAY Backflip Wall Bracket","description":"\u003cp\u003eThe \u003cstrong\u003eHAY Backflip Wall Bracket\u003c\/strong\u003e, designed by Gudmundur Ludvik, provides a practical and elegant storage solution for the Backflip Chair. Crafted from solid beech, its simple wall-mounted design supports up to two chairs, helping to maximise floor space in workplaces, educational settings and commercial interiors. Combining functional efficiency with a refined Scandinavian aesthetic, the Backflip Wall Bracket reflects HAY’s commitment to thoughtful design and everyday practicality.\u003c\/p\u003e","brand":"HAY","offers":[{"title":"Golden","offer_id":55624075510136,"sku":"AG160-F769","price":52.0,"currency_code":"GBP","in_stock":true},{"title":"Anthracite","offer_id":55624075641208,"sku":"AG160-F774","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0011\/9347\/6106\/files\/HAY-Backflip_Chair_Wall_Bracket_1.jpg?v=1789286441"}],"url":"https:\/\/www.q8w2e5r8t1y4.digital\/collections\/gudmundur-ludvik.oembed","provider":"kin. Furniture \u0026 Design Store","version":"1.0","type":"link"}